Consult Mallowe

The Editorial Consultant of Philadelphia

Archives for the ‘Blog’ Category

Philadelphia on the Sports Marketing Map

By • Mar 25th, 2010 • Category: Blog, Corporate Comm.

Jerry Wolman read the rune stones early; dreamed the vision and was one of a handful of people who were centrally responsible for putting Philadelphia on the marketing map for big league sports.



Media Mistakes

By • Feb 11th, 2010 • Category: Blog, Corporate Comm.

Canadian journalist and author, Craig Silverman (editor of Regrettheerror.com), has been one of the strongest proponents in holding the media accountable for its many mistakes.



Private vs. Public Education

By • Jul 11th, 2009 • Category: Blog, Education, Latest News

Unlike public schools, private schools do not have to exist. But the choice will come down to where you feel more comfortable putting your child.



A Hip that’s Almost Ready to Hop

By • Jan 27th, 2009 • Category: Blog, Health

The last time, I was preparing for my second full hip replacement. When I say “we” I mean Baby Boomers, of course, but the club for joint replacements is anything but exclusive.



The Message Men

By • Jan 14th, 2009 • Category: Blog, Corporate Comm.

Don’t look back in anger, lamenting the message that was never sent, as was the case with Katrina, or the message that was mis-communicated like the rueful, “Mission Accomplished.”



Obama’s New Deal Fails

By • Jan 3rd, 2009 • Category: Blog, Latest News

Roosevelt needed the event of World War II breaking out to create our national myth of full employment. Obama won’t get that.



Petraeus’ Last Stand

By • Dec 26th, 2008 • Category: Blog, Politics

The lessons of Custer and his 7th Cavalry are as relevant today as they were in 1876. Let’s hope that General Petraeus remembers them.



An American Odyssey: Custer at Little Bighorn

By • Dec 21st, 2008 • Category: Blog, History

The Little Bighorn had to happen precisely as it did, with the ensuing loss of life, for America to grow into the place that it is today. Think of it this way: for Americans in 1876, the massacre at the Little Bighorn was the very visceral twin of the attack on 9/11.



A Hip that doesn’t Hop

By • Dec 14th, 2008 • Category: Blog, Health

I am having my left hip replaced. This is a gruesome operation. I will need blood, oxygen and the super-human skill of a surgeon.



Can Barack Obama Play HORSE?

By • Dec 11th, 2008 • Category: Blog, Politics

There’s something else we will also have to get used to. Obama comes from the toxic waste of big city ward political machines. There aren’t many of them left – Philadelphia, Boston, Providence, Baltimore a little bit, Trenton, Newark, parts of New York, and of course, Chicago. Stealing from the public in grand and outrageous ways is an art form in those cities.



Skip the Movie – Read the Comic Book

By • Nov 15th, 2008 • Category: Blog, Entertainment

Comic Books have finally earned the respect they’ve always deserved; today they are valued as assets and as art.



Halloween’s Timeless Terror – the Tale of the Jersey Devil

By • Oct 30th, 2008 • Category: Blog, Entertainment

“Blessed Be . . .” is the traditional witches’ greeting on Halloween; in this case, Blessed Be the demon child of Mother Leeds.



Forget the Bailout – CEOs Need To Stop Stealing

By • Oct 26th, 2008 • Category: Blog, Politics

This time, in terms of money – our money – there have been so many hands in the cookie jars of corporate America that if you started arresting people for grand theft, you would run out of federal prison cells so quickly that you would have to start using tents, instead.



Sarah Palin Drops Her Puck

By • Oct 19th, 2008 • Category: Blog, Politics

So, where the heck is America’s new “it” mom, Governor Sarah Palin?



Philadelphia’s Guardian Angel

By • Oct 9th, 2008 • Category: Blog, Education

Kal Rudman made his mark in the music business, but his generosity built the legend.



Meet the Woman Creating Our Future

By • Oct 6th, 2008 • Category: Blog, Health

First things first: What, exactly, are the life sciences? They’re all the “good stuff”, explains Donna Gentile O’Donnell, Ph.D., and by that she means the hard sciences, the micro technology, the miracle medicines, the diagnostic tools, the environmental breakthroughs, the data retrieval, and the food, nutrition and patient care research that can prolong both the [...]



Hollywood Comes to Lancaster Pike

By • Oct 5th, 2008 • Category: Blog, Entertainment

The Bryn Mawr Film Institute specializes in independent, documentary, art house and classic films.



Backlash

By • Oct 4th, 2008 • Category: Blog, Health

By now, most of our children are safely back to their usual school-time routines. They have their books, crayons, pencil sharpeners, glue sticks and all the necessary (and hyper expensive) trapper keepers. But where do they put all of their supplies? They have to get to their homework, schoolbooks, lunch and assorted other treasures somehow.



The Wating Room

By • Oct 4th, 2008 • Category: Blog, Health

You force yourself to believe that news will come. You try to numb yourself against any possibility that the doctor’s words will in any way fall short of “fine.”



Welcome to Consult Mallowe

By • Oct 3rd, 2008 • Category: Blog, Latest News

On Oct. 13, 1983, the first commercial cell phone call was made from Chicago to Berlin…

source -Pittsburgh Post-Gazette



Rebuilding a Culture

By • Oct 1st, 2008 • Category: Blog, Politics

U.S. Army Captain Laura Peters is making a difference abroad and at home.



Emmys of Last Resort

By • Sep 26th, 2008 • Category: Blog, Entertainment

The New York Post may have had the best idea of all – instead of bothering to recap what may have been the most disappointing Emmy Show of all time, the tabloid mocked the whole process and created its own category of Emmys for outstanding performances that should have been given out. If only the show had been that amusing.



Sarah Palin Shoots Her Moose

By • Sep 15th, 2008 • Category: Blog, Politics

Why does most of America know far more about the Palins and their squalid soap operas of lives than we do about what John McCain will do to fix the economy?



3 Goals of Copywriting

By • Sep 14th, 2008 • Category: Blog, Copywriting

At the heart of every ad, there are only words. Words tell the webmaster what to upload. Words tell the director what to film. Words tell the musician what notes to play. Without words, there is no communication. And copywriting is the persuasive use of words.



Press Releases

By • Sep 12th, 2008 • Category: Blog, Public Relations

Do People Still Read Press Releases?
They do, but the uses and the value of print press releases have changed significantly over time.



Copywriting Basics

By • Sep 8th, 2008 • Category: Blog, Copywriting

Copywriting is the art of persuasion. It is the job of the copywriter to entice their readers and close the sale. In this article, we will review some basic strategies to make your copy more effective.



What Is Crisis Communications?

By • Sep 5th, 2008 • Category: Blog, Corporate Comm.

In the event a high profile organizational setback or emergency occurs, what is know as the crisis communication mode takes over. At these crucial times, the corporate communications office immediately becomes the face and voice of the organization, especially when dealing with the media.