Consult Mallowe

The Editorial Consultant of Philadelphia

Archives for the ‘Corporate Comm.’ Category

Philadelphia on the Sports Marketing Map

By • Mar 25th, 2010 • Category: Blog, Corporate Comm.

Jerry Wolman read the rune stones early; dreamed the vision and was one of a handful of people who were centrally responsible for putting Philadelphia on the marketing map for big league sports.



Media Mistakes

By • Feb 11th, 2010 • Category: Blog, Corporate Comm.

Canadian journalist and author, Craig Silverman (editor of Regrettheerror.com), has been one of the strongest proponents in holding the media accountable for its many mistakes.



The Message Men

By • Jan 14th, 2009 • Category: Blog, Corporate Comm.

Don’t look back in anger, lamenting the message that was never sent, as was the case with Katrina, or the message that was mis-communicated like the rueful, “Mission Accomplished.”



What Is Crisis Communications?

By • Sep 5th, 2008 • Category: Blog, Corporate Comm.

In the event a high profile organizational setback or emergency occurs, what is know as the crisis communication mode takes over. At these crucial times, the corporate communications office immediately becomes the face and voice of the organization, especially when dealing with the media.