Canadian journalist and author, Craig Silverman (editor of Regrettheerror.com), has been one of the strongest proponents in holding the media accountable for its many mistakes.
Don’t look back in anger, lamenting the message that was never sent, as was the case with Katrina, or the message that was mis-communicated like the rueful, “Mission Accomplished.”
In the event a high profile organizational setback or emergency occurs, what is know as the crisis communication mode takes over. At these crucial times, the corporate communications office immediately becomes the face and voice of the organization, especially when dealing with the media.
