Many people don’t realize the impact copy can have. Good or bad, copy is going to dictate a potential consumer’s decision. Copywriting is the art of persuasion. It is the job of the copywriter to entice their readers and close the sale. In this article, we will review some basic strategies to make your copy more effective.
As a copywriter, you always have to be on top of your game. The copywriter’s last task is to write. Before s/he can put a pen to paper, or a finger to a keyboard, the copywriter must study. The subject areas are as limitless as the media is vast.
A good copywriter will always pay attention to their surroundings. Reading, watching and, most importantly, listening to what other people have to say are paramount attributes when it comes to writing effective copy.
What is Copy?
Copy is the synopsis of a product or service, usually placed next to a picture of the product. It is an age- old technique of summarizing the values and benefits of any given product or proposition – it is marketing in its simplest and purest form.
Yet, as basic and fundamental as great copywriting is, no other tool or technique has a more immediate and decisive impact on a potential customer’s actions.
If a consumer is interested in buying a product, or using a service, they will want positive reinforcement to justify their purchase. The copywriter can provide the definitive and authoritative voice that reassures a consumer that he or she has made the right decision.
In the end, copywriting that really works is a form of communicating that delivers the message and seals the deal.
and never forget…
Yes, they were a kick-ass band in the 70’s. But KISS has evolved into a much more useful acronym for any copywriter: Keep It Short and Simple.